Love your meetings campaign
If video conferencing were as easy and lifelike as meeting in person, you’d probably really enjoy – maybe even love – your meetings. That’s what Lifesize Cloud does for its customers, and what they wanted the sales team at CDW, a technology products reseller, to understand.
We developed an interactive campaign around Lifesize’s Love Your Meetings message to woo resellers into attending a Lifesize Cloud demo. Branded love notes, truffles, flowers, and teddy bears were hand-delivered, causing a stir in the office. The notes, which doubled as invitations to a special event the next day, created a sense of fun and intrigue as they alluded to a mystery guest and surprise incentive.