Content marketing program


Seagate, a global leader in data storage solutions, had assembled a variety of analytic, SEO, and persona assets. But they needed great content to bring their brand story to life.


Welcome to content marketing

Initially, we developed Seagate’s successful e-zine, which helped transform product marketing into a dramatically more engaging experience. From there, by collaborating with Seagate’s various departments, we crafted a rich collection of content for each phase of the sales funnel, including infographics, emails, video, and blogs.


Building momentum

We helped Seagate build an effective content library and establish efficient, executable systems, which culminated in an integrated content marketing strategy. The collaboration also helped transform a short-term creative contract into a long-term relationship. Notable spikes in content downloads and social shares told Seagate that this collaboration was bearing fruit.

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