Seagate

Client

Seagate

Project

Content marketing program


Content

Seagate, a global leader in data storage solutions, had assembled a variety of analytic, SEO, and persona assets. But they needed great content to bring their brand story to life.

 

Welcome to content marketing

Initially, we developed Seagate’s successful e-zine, which helped transform product marketing into a dramatically more engaging experience. From there, by collaborating with Seagate’s various departments, we crafted a rich collection of content for each phase of the sales funnel, including infographics, emails, video, and blogs.

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Building momentum

We helped Seagate build an effective content library and establish efficient, executable systems, which culminated in an integrated content marketing strategy. The collaboration also helped transform a short-term creative contract into a long-term relationship. Notable spikes in content downloads and social shares told Seagate that this collaboration was bearing fruit.

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