A leading provider of platforms for dynamic ad insertion and alternative content delivery, THIS TECHNOLOGY helps networks monetize and easily place content on any screen. The company started as an engineering shop but evolved to selling products; it needed a rebrand that could convey its personality as a rebellious, agile solution provider – while appearing established enough to appeal to cable’s big names.
Turning a generic name into a dynamic brand
Because the company name could represent just about anything, THIS TECHNOLOGY’s identity pieces needed to be strong and well defined. We chose assertive colors and created a logo that commanded respect. We defined their mission to “forever change the way the world views the idea of TV Everywhere” and “declare an end to the status quo.”