THIS TECHNOLOGY

Client

THIS TECHNOLOGY

Project

Rebrand


Brand
Campaigns
Content
Digital

A leading provider of platforms for dynamic ad insertion and alternative content delivery, THIS TECHNOLOGY helps networks monetize and easily place content on any screen. The company started as an engineering shop but evolved to selling products; it needed a rebrand that could convey its personality as a rebellious, agile solution provider – while appearing established enough to appeal to cable’s big names.
 

Turning a generic name into a dynamic brand

Because the company name could represent just about anything, THIS TECHNOLOGY’s identity pieces needed to be strong and well defined. We chose assertive colors and created a logo that commanded respect. We defined their mission to “forever change the way the world views the idea of TV Everywhere” and “declare an end to the status quo.” 

 

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Watch where they take TV. Everywhere. 

In an industry plagued by copycat claims and technological complexity, we helped THIS TECHNOLOGY tell the world about the faster, more efficient solutions they offer. Their bold new brand gave them credibility and approachability – and caught the eye of their future acquirer, Comcast. 

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